Live Event Branding and the
Carling Cup
 pecialist fabric branding company, Live Event Branding, produced
more than 5,770sqm of pitch branding for the Carling Cup final between Aston Villa and Manchester United.
It is understood to be the largest-ever fabric display in Europe, featuring
a mixture of digitally printed banners and bespoke pre-dyed cloth to pantones.
PICTURE COURTESY: POLYESTER POWDER COATED
The pitch at Wembley Stadium featured huge strips of colour of each team, as well as individual player banners before kick-off.
Live Event Branding director, Rory Blackwood, said: “It was the biggest project that we had undertaken
and took four weeks to complete. It was fantastic for the company to be involved with such a
major sporting event and for the display — executed by event360 — to be seen by those in the stadium,
as well as millions of people on TV.”
The event was produced by sports entertainment
specialists’ event360.
For further information please visit: www.live-eventbranding.
co.uk and www.event360.co.uk
FAEL Luce’s New Series of LIGHTMASTER Products
 n a world preview, FAEL Luce introduced the new series of
circular optics — suitable for 1,000kW and 2,000kW applications — for their family of
LIGHTMASTER products during the Light & Building 2010 exhibition held in
Frankfurt; completing and improving the already very high performance range.
These new optics are produced with the highest grade of metalised aluminium,
99.90%, which is the most pure quality existing on the market today.
The improvements concern the circular shape and pattern distributions, focusing lamp of the floodlight. The solutions
mean the LM ONE family now offers an enhanced performance of at least 8-10%. In addition, the LM ONE series now represents
the vanguard in the sports lighting field and in those sectors where events must be transmitted in High-Definition (HD).
 The most recent projects awarded to FAEL Luce, demonstrate
the determination of the company’s technical staff to produce products in accordance with the needs of the clients
— including even the most severe technical specifications — for both the varying uses and consumptions.
Today, with the new technology in place, the LM ONE series has been made complete by the nine new luminaires
with different circular optics; these offer a lighting efficiency from 72% for the wide beam optics up to 85% for the narrow
beam optics.
The floodlight is completed by additional technical characteristics, such as: the vertical control of the issued light, which
avoids annoying glares both to the players and the spectators; and by a sighting device that allows an alignment of the optics
exactly in the direction defined by the vital ‘Lighting Project Study’ that is carried out before all installations.
The Lighting Project Study is thanks to the more than ten years experience of FAEL Luce’s in-house staff, who carefully
value the best solutions and define with ‘specialist’ care, the arrangement of the floodlights.
LIGHTMASTER now represents not one single product but a complete system for the illumination of any type of sporting
or entertainment area; a perfect symbiosis between the players/artists, the spectators in the venue and the television audiences.
 Knowledge of the fundamental elements of light applied
to the elevated constructive technology of all the LIGHTMASTER series, allows for a reduction in the number of fittings
required, a technical and economic simplification of the electric installation and a reduction in CO2 emissions; an environmental
theme that FAEL Luce intends to follow in the progress and care of their clients worldwide.
For further information please visit: www.faelluce.com
Spectators not the only Fans at the 2010 FIFA World Cup
 range of fans has been supplied by AMS (Air Movement
Supplies), part of the Elta Group of companies, for a brand new iconic stadium which is to play host to the
semi-final of the 2010 FIFA World Cup in South Africa.
The Moses Mabhida Stadium in Durban is one of several stadia purpose-built for the world’s biggest football tournament.
Constructed on the grounds of the Kings Park Soccer Stadium, the new stadium will have a 70,000 spectator capacity during the
World Cup, reducing to 54,000 as a multi-purpose venue once the tournament is over when a temporary third tier of seating
will be removed. The three year build began back in 2006 and in June 2007 tenders were issued for the stadium’s ventilation contract.
AMS, up against strong competition from other fan supply companies, won the tender and started working on site with
ventilation contractor Improvair in May, 2008. The successful relationship already established with Improvair through other
projects such as the prestigious Johannesburg International Airport, plus a capacity for speed of delivery for a project which was
obviously so time critical, were significant factors in AMS winning the business.
Moses Mabhida Stadium.
A mix of smoke ventilation and axial fans (with silencers) were supplied for ventilation of the car parks and the plant room, with
centrigual fans from the Kruger range installed as part of the stadium’s air conditioning system.
A central feature of the Moses Mabhida Stadium is an arch, somewhat reminiscent of the UK’s Wembley stadium. Rising
some 106m above the pitch, the arch starts with two legs, becoming a single leg on the other side of the stadium, symbolising
the unification of what was a formerly divided country. Spectacular views of the city and the ocean can be gained from a
viewing platform at the apex of the arch, reached via a funicular system which carries visitors from the north side of the stadium.
Those brave enough can even take to the world’s largest swing, falling towards the pitch before swinging in a 220m arc.
The construction of the stadium was completed on schedule on 24 November 2009, with the first match played a few days
later, local team Maritzburg United beating Amazulu 1-0.
Commenting on the project, AMS Regional Manager, Murray Anderson said: “The eyes of the world will be firmly focused on
South Africa in a few weeks time. Our workforce can take pride in the fact that they have helped to ensure that such an important
and such a spectacular stadium was completed on time to host what I hope will be some memorable games of football.”
For further information please contact: www.eltafans.com
Potential World Record-breaking Opening Game at the 2010 IIHF Ice Hockey World Championship
 he opening game of the Ice Hockey
World Championship 2010 will take place at an absolutely exceptional venue on May 7, 2010: the multifunctional
VELTINS Arena of FC Schalke 04 in Gelsenkirchen/ Germany will be quickly transformed
into a huge ice hockey arena and host both the opening game as well as the big pre-game program with warm-up party
and opening show.
Over 76,000 fans will be on hand for the opening game between the Olympic
Silver Medal winner USA and Germany. An application for entry in the Guinness Book
of World Records has already been made — it is the goal of the organiser to top the
record of 74,554 spectators for best attendance and to be named in the category
“highest attendance ever achieved at an ice hockey game”. The ice hockey fans won’t
only be experiencing first-class ice hockey excellence, at the same time they will also
contribute to achieving a world record.
 The run for the tickets is huge — since
pre-sales have started, more than 75,000 tickets for the 2010 IIHF World Championship
opening have been sold. In order to handle this great turnout of ice hockey aficionados,
existing visitor capacity must be topped by one quarter. For this purpose, NUSSLI was commissioned to conduct a
feasibility study immediately following the awarding of the World Championship to
the German Ice Hockey Federation (DEB). After the project received official approval,
the detailed planning could be developed. Three additional temporary grandstands
with seating for a total of 10,328 fans and a standing-only grandstand for another
4,592 spectators were built in the soccer arena. Temporary grandstand extension
includes the great challenge posed by the race against time: the 15,000 seats have to
be completely installed within only 60 hours. To compound this difficulty, there is
only one entranceway through which the material can be brought into the arena. The
rig will have to make 40 trips in order to transport the required material to the location.
This is simultaneous with the work being done to construct the ice rink.
The turf of the VELTINS Arena can be completely rolled back so that the 60 x 30m
ice rink can be installed on the underlying event space. Since the ice surface will be
135cm lower than the soccer field, a favourable angle is created for the nearly
adjacent temporary grandstand facility. In addition to the restricted time factor, limited
spatial conditions must also be given special consideration. For this reason, teams
of 18-22 each will work around the clock in four shifts to deliver the completed temporary
infrastructure for this major event on the ice right on schedule.
The game in the VELTINS Arena will not only leave enthusiastic ice hockey fans with
an unforgettable experience, thanks to the enormous interest displayed by the public
and the media it will also make it popular among even those who have had previously
little contact with the fast game on the ice.
For further information please visit: www.nussli.com
Neptunus Provides Venues at Winter Olympics
s the official temporary structures supplier
to the Netherlands Olympic Committee (NOC*NSF), Neptunus provided facilities to
support the Dutch Olympic Team at the 2010 Winter Olympics in Vancouver.
Between 12-28 February 2010, over 80 nations competed in 86 events across fifteen sports on
either snow or ice, including figure skating, bobsleigh, curling and cross country skiing.
First introduced at the Summer Olympics in Barcelona 1992, the Holland Heineken House hosted
by the NOC*NSF provides a ‘home away from home’ entertainment centre for the Dutch athletes,
their friends and family, supporters, sponsors and media representatives.
 Having become a popular Olympic venue with
visitors of all nationalities, for these games the ‘house’ was accommodated in the 5,000sqm
Minoru Arenas ice hockey stadium in Richmond. To increase security, Neptunus was commissioned to
extend the entrance of the house and create space for a reception and visitor registration area.
A team of Neptunus experts seamlessly linked an elegant Alu Hall to the stadium, in which the
ice-rinks were temporarily removed for the duration of the games. A clear span and robust aluminium
construction, the Alu Hall was complete with stylish glazed side panels and an opaque roof canvas to
blend in with the modern look of the Minoru Arenas, creating the impression of one venue.
Decorated in patriotic orange, the main attraction of the Holland Heineken House was the central
hall which featured large screens showing live action of the team, hosted medal ceremonies for
the successful Dutch athletes and nightly performances by renowned Dutch artists and DJs. With a
capacity of 4,000 it provided a vibrant and unforgettable atmosphere during the Games.
Other features included a lodge restaurant, an ATP travel and ticketing desk, a special athletes’
room, VIP facilities for members of the Dutch royal family and government, and a business lounge for
partners and suppliers of NOC*NSF.
 To enable the Dutch athletes to maintain training
schedules before the Games and in between competitions at times to suit them, Neptunus also
installed a highly durable and stylish Alure structure, fitted with state-of-the-art power and fitness
training equipment.
In line with the demanding Olympic schedule, Neptunus installed both structures in just four days.
As well as being an official supplier to the Netherlands Olympic Committee, having also supplied
additional training facilities at the Papendal National Sports Centre, Neptunus continues to lead the
way across the sports sector. Neptunus has proven expertise in providing temporary structures for
many sports organisations, including an Esporta leisure centre, and sports events, covering Formula
One races and major golf tournaments across Europe.
For further information please visit: www.neptunus.com
Trans-Lux Corporation Launches TL Vision
rans-Lux Corporation (TLX) — a recognised leader in
digital signage solutions — is rapidly growing its portfolio of products with the addition of several
new LED large screen systems with breakthrough performance and technology. The announcement comes on the
heels of the appointment of J.M. Allain as President & CEO of Trans-Lux Corporation. Mr Allain is rapidly positioning
the company as the premier supplier of digital signage solutions for the financial, sports and entertainment, gaming
and leasing markets.
“Trans-Lux has thrived since its founding in 1920 by taking milestone steps throughout its history to fuel the
company’s sustained success. Now we are further embracing the pace of technology and users’ growing demand
for a partner capable of delivering premium quality and innovative digital signage solutions,” said Mr Allain. “By
launching our TL Vision business initiative, Trans-Lux has reached another milestone as we take a much larger and
more prominent market position.”
Trans-Lux has added a high resolution line of LED Large Screen Systems to its offering including indoor and outdoor
displays ranging from 3mm — an industry first — to 250mm LEDs. The groundbreaking new 3mm LED Display
is ideal for high resolution applications with image quality that rivals HD flat screen displays — but has the ability to
be customised in virtually any size and shape.
The LED Large Screen Systems and LCD Flat Panel Displays complement Trans-Lux’s Fair-Play branded Data Walls
and Scoreboard Systems — the industry’s leading line of digital displays for financial institutions, casino sports
books, schools and universities. With a base of thousands of installations around the globe, Trans-Lux will cultivate
new business development opportunities incorporating its cohesive line of digital signage solutions targeting the
financial, sports and entertainment, gaming and leasing markets.
“Trans-Lux has been a relatively quiet but pervasive force in the digital signage industry for over 90 years. With
the launch of TL Vision, expect to see Trans-Lux and Fair-Play branded digital signage systems take a more prominent
role in the marketplace as we light up the landscape with new and exciting display solutions,” continued Mr
Allain. “For all intents and purposes, this is a new company with a new vision that will thrive on our established
foundation of deep relationships and values.”
As part of its new TL Vision initiative, Trans-Lux will also be actively pursuing new partners in the integration, installation
and technology sectors to supplement its comprehensive offering of digital signage solutions.
For further information please visit: www.trans-lux.com
Highlights from INTIX 2010
NTIX 2010 — International Ticketing Association’s 31st Annual
Conference and Exhibition was recently held in Toronto. The INTIX annual conference is the premier event for professionals
in the entertainment ticketing industry and offers an excellent environment for business and professional networking opportunities.
True to its name, the conference drew attendance from all corners of the globe with the exhibition featuring the latest in
products and services specifically for the ticketing industry.
Steered by Jim Aldridge, General Manager, TicketKing and Richard Carter, President of RDC Consulting, the three-day conference
featured twenty educational sessions, three general sessions and a day of focused breakouts related to the arts,
attractions, and sports. Highlights of the educational offerings included the opening motivational keynote from Robin
Getman, “Leading From Your Soul (Instead of a Position of Authority),” the closing session, “Creativity and Service: Selling the Experience”
presented by Kevin Stolarick, a leading expert in the theory of the Creative Class, and — in between — the Market Driven
Pricing Strategies general session which featured experts and representatives
from venues who leverage pricing strategies to maximise revenue. Price strategising continued in one of a myriad of
workshops available throughout the conference, which also included such topics as customer service, shopping for a new system,
paperless ticketing, social media, and secondary market. The business of online transactions was another connecting thread
throughout many of the sessions. Sales Without Borders addressed international sales through online expansion, while
The Fine Print in Ticketing examined the legalities of the Internet, Copyright, and Privacy laws. Data security strategies were
explored in Protecting Your Digital Borders and High Network Availability, an advanced level session for in-house technical providers
and IT managers.
During the annual conference the Association also conducts its annual business meeting including the Board installation,
where it was announced that Joe Carter of the Los Angeles Philharmonic is the 2010 Board Chair, and Mardi Dilger of Tickets.
com, Aren Murray with Texas A&M, Sue Uings of Europe Talks Tickets Conferences, and Derek Younger from the Washington
Nationals, will be serving their first term along with Gary Lustig, Ticket Philadelphia, who was re-elected for a second three-year
term.
The pinnacle of the conference week is the presentation of the INTIX Awards, created to honour those members who have
demonstrated exceptional professionalism and achievement through innovative, informative and creative management. The
distinguished 2010 recipients were Russ Stanley, Managing VP, Ticket Services & Client Relations for the San Francisco Giants,
who not only received the Outstanding Ticketing Professional Award, but who also received the Spirit Award; the Grand 1894
Opera House in Galveston, Texas for Outstanding Box Office; and Karen Sullivan, Director of Ticketing, New Meadowlands Stadium
Company, recognised with the Patricia G. Spira Lifetime Achievement Award.
The conference came to a close with a special reception party and a ride up 1815ft (553m) in an elevator with glass windows
and a glass floor to the top of CN Tower! Here is where we bid adieu to colleagues and friends with promises to do it all again at
the Hilton San Francisco Union Square, January 18-20, 2011.
For further information please visit: www.INTIX.org
Jamie Oliver launches Fabulous Feasts for events
 amie Oliver looks set to raise the bar
when it comes to the dining experience at some of Britain’s top social gatherings and live events during 2010
when he launches his own specialist events catering company, Jamie Oliver’s
Fabulous Feasts, in May.
The venture encapsulates the desire within Jamie’s team to innovate and introduce
new experiences to people through culinary flair and passionate service. Blended with Glen Chadwick’s 20 years of
event catering and logistical expertise, Fabulous Feasts will make the unique
Jamie Oliver experience accessible to all types of events throughout the UK and
Ireland.
Launching Fabulous Feasts, Jamie commented: “I’ve been cooking for large
events since I was a kid, and ever since then I’ve been really keen to take the
event catering model to another level. Twenty five years on, I’m now lucky
enough to have the best team behind me, the most fantastic food suppliers, and
loads of really exciting ideas. Our only focus is to make sure that our food lifts
an occasion or an event, whether it’s a big family wedding or a work party or a corporate
event — we want to help make it as memorable as it can be for all the right
reasons. We’ll have flexible menus to cover all occasions and the people serving
the food will be friendly, efficient and really know their stuff. We’ll also be really
competitive on price while always delivering genuine quality.”
 Jamie Oliver.
Image © 2009
David Loftus
Fabulous Feasts will bring Jamie’s unique and inspirational approach to food
and service into the world of events. Flexible client relationships are also at the
heart of the business, building on Glen’s extensive experience working for prestigious
clientele such as Formula 1 Grand Prix, VIP hospitality areas at Twickenham,
Cartier Polo and Garsington Opera. Glen added: “Jamie Oliver’s Fabulous Feasts is all about taking event catering to
a new level. We all share a passion for food and believe in the great experience
we can offer guests at any event. Working with Jamie is an inspiration and I am
very excited at the prospect of bringing this amazing new offer to the events
world.”
Fabulous Feasts’ focus is on providing simple, cleverly sourced food, thoughtful
presentation and an engaging experience that will bring food to the centre-stage.
Bespoke menus at competitive prices can be created for any occasion, be it corporate
events, private functions, product launches, sporting events or festivals. For festivals and other large public
events, Jamie and his team will develop special concession menus, keeping things
simple with fresh ingredients which can be produced economically and quickly for
these fast moving environments.
Glen continued: “Fabulous Feasts brings a fresh, creative approach to the
event catering industry. For us, it’s about exciting and inspiring guests, starting conversations
and creating an electric, memorable experience centred around the food.”
For further information please visit: www.jamieoliver.com/fabulousfeasts
or email: info@fabulousfeasts.co.uk
|
